Monday, November 25, 2013
The President plans to "remarket" and "rebrand" Obamacare; good luck with that
Does anyone in this administration even know what "remarket" and "rebrand" mean? Compared to Obamacare the Edsel was a real winner. And you weren't forced to buy it.
Tuesday, October 22, 2013
Marketing gurus say nothing kills a bad product faster than good advertising; but what happens when the bad product has bad advertising?
My guess is a slow, lingering death.
This ad supporting the "Affordable Care Act" refers people to doyougotinsurance.com, which redirects to gotinsurancecolorado.org, "a project of the Thanks Obamacare campaign, created by the Colorado Consumer Health Initiative and ProgressNow Colorado Education to educate everyone about the benefits of the Affordable Care Act." Genius!
This ad supporting the "Affordable Care Act" refers people to doyougotinsurance.com, which redirects to gotinsurancecolorado.org, "a project of the Thanks Obamacare campaign, created by the Colorado Consumer Health Initiative and ProgressNow Colorado Education to educate everyone about the benefits of the Affordable Care Act." Genius!
Monday, October 21, 2013
What impact will this double-barreled TV spot have on the Virginia Governor's race?
We'll find out soon enough.
Friday, June 7, 2013
NO. A movie and a battle-cry
I'm guessing we're going to be seeing an American remake of this idea anytime now.
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