Saturday, February 11, 2012

EXTREME TARGET MARKETING: What if you focused on one name alone? What would happen?

Guess I'm going to find out. In my first 2012 promotion for Mosquito Comm, I'm only contacting individuals with the names David or Dave Ullman.

It so happens that there are more than 19 David or Dave Ullmans on LinkedIn. And it's easy enough to find their email, work address etc. So I'm sending letters (followed up by emails) like the one to the right.

So far I've sent letters (with 2 business cards) to four guys working in computer software, marketing/advertising, accounting and anesthesiology. A lieutenant in the Swedish Royal Navy, a provost at a college, an artist and a musician are next.

No pressure. Just a low key introductory letter tailored to what they do for a living. I'll keep you posted on what follows.

Not to dwell too long on "Dave"... but you no doubt have watched this Staples commercial? If not, you'll see it's a multiplicity of Daves and quite true to life:

http://www.youtube.com/watch?v=MXO46Jbtzuk