Memo to Team Obama: Barack is President. Content is King.

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In 2008 and after the election, the campaign of President Barack Obama was widely hailed for its mastery of social media and its sophistication in the digital space.

This year, once again, Team Obama is falling back on the excellent digital and social media capabilities it demonstrated back in 2008…and it’s not working.

The primary reason Obama won in 2008 was not the campaign’s mastery of  digital media and technology.  It was the message.  Hopeful, optimistic, bipartisan.  Four years later it’s hopeless, pessimistic and extremely partisan. 

There is no way out for Team Obama now.  Soon the mainstream media will start to recognize the foolish and outrageous dishonesty of the Obama administration, just so they can’t be accused of being the last to know. 

Nobody wants to be CNN now. 

So unless Axelrod and Plouffe are really magicians (you can only use misdirection so much), the Obama campaign message will increasingly seem removed from reality and relevance.  

Sooner or later mainstream media will have to recognize the writing on the wall. 

Or they—and their content—will continue to be increasingly ignored. 

By the end of Campaign 2012, President Barack Obama will be fully revealed for what he is. 

King trumps President.