Organic marketing is starting where you're at and making small incremental efforts at growing your business with sharp marketing strategies and cut-through communication tactics. Organic marketing matches appropriate strategy and tactics to your stage of growth. It's all about making messages that make sense for your business and the stage it's in.
Organic marketing is also accountable. A particular effort may or may not pay off but what is important is discovering what works for your business. Measurable results and pay-for-performance are two things organic marketers believe in. We don't ask you to bet the whole ranch -- just a portion that your feel comfortable with. And see what happens.
Where does an organization that has never done marketing communications start? First, understand that marketing communications is different from advertising. By definition, advertising is a commercial message whose placement in a medium or media has been paid for.
Today, advertising is just the tip of the iceberg when it comes to marketing communications, which is the general process of selling a product, service or issue to members of a specifically targeted audience.
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